RBC AI Summit Workbook

What is No-Code Development?

No-code (or low-code) development refers to platforms that enable users to create applications using graphical user interfaces (GUIs) instead of traditional programming languages. These platforms empower individuals with limited technical backgrounds to build software solutions through intuitive drag-and-drop functionalities. For example, the image below^[1] is a simplified example of no-code. With no-code, firms can involve non-IT employees in building applications, capitalizing on their domain-specific knowledge^[2].

Figure 5: An Example Using the Low-Code Scratch Platform

*(https://scratch.mit.edu/)

Figure 6: The Bubble.io No-Code Platform

*(https://bubble.io/features)

By removing some of the barriers to development, no-code apps create a cost-efficient way to experiment and innovate^[3]. Correspondingly, no-code apps are commonly used by small and medium-sized enterprises (SMEs), which often lack the resources for extensive software development. Along with cost savings, no-code has a faster time to market, meaning that firms of all sizes can use it to test new solutions^[3]. Further, no-code allows for flexible design, making it easy to iterate and customize applications based on customer feedback and market changes^[3]. Hence, even a small company can quickly and inexpensively create and maintain a no-code application, remaining competitive in today's fast- paced environment.

Common use cases for no-code solutions include automating routine business processes like expense tracking, collecting and managing customer feedback, and creating customer service or support portals. For example, using Google Forms and Google Sheets, a small business can build a no-code customer feedback app. All they need to do is create a customer feedback survey on Google Forms, embed a link to that form into their website / social media post / email campaign, connect the form to Google Sheets to storing customer responses in a spreadsheet, and set up notifications of when new feedback is submitted. Subsequently, the firm reduces manual collection / transfer of data - freeing up time and decreasing the chance of entry errors - and shortens the time it takes to respond to customer concerns.

Best Practices

When developing no-code, the following practices can significantly enhance applications:

1. Ensure User-Friendly Design

   Design with the user in mind. A no-code app should have an intuitive interface, clear navigation, and accessible features. Elements like tooltips, clear labels, and logical workflows improve the user experience and reduce training time for new users.

2. Functionality

   The app must perform its intended tasks smoothly and without excessive steps or friction for the user. Focus on core functions and avoid overloading the app with features that may slow performance or create unnecessary complexity.

3. Performance and Scalability

   Ensure the app loads quickly and can handle increasing data or users over time. Start by optimizing the backend (e.g., using efficient data structures and minimizing unnecessary calculations) and monitor performance as data scales. Some no-code platforms offer tiered options for scaling, so consider this when selecting a platform.

4. Security

   Implement robust security practices to protect sensitive data. Utilize platform features such as encryption, access control, and user authentication. Regularly review access permissions and ensure only authorized personnel can access sensitive information. Additionally, platforms like Airtable and Power Apps offer various levels of user permissions to prevent unauthorized data manipulation.